The Executive Director, Strategic Communications is responsible for leading the development and execution of AF&PA’s advocacy communications strategy and is responsible for the association’s communication channels including media relations, member communications, the AF&PA brand, multiple websites, and other communications vehicles.
Reporting to the President and CEO, and managing a staff of four communications professionals, the Executive Director of Communications, is a member of the Senior Management Team (SMT), and works collaboratively with the SMT members, association members, staff and allied organizations to meet communications objectives. S/he will be responsible for the degree to which AF&PA is reaching its target audiences, enhancing its visibility and improving the association’s perceived value with current and prospective members.
ESSENTIAL JOB FUNCTIONS:
Lead the creation and implementation of an aggressive strategic communications plan to strengthen communications to target audiences, enhance outreach to current and prospective members and more effectively support association advocacy efforts.
Oversee AF&PA’s media relations program which includes: developing media strategies for advocacy initiatives and significant association announcements; creating and disseminating press releases, Q&A and briefing documents; prepping/media training executives; and ensuring effective proactive outreach and responses to media inquiries.
Serve as a spokesperson, as needed. Represent the views of the news media to management; assist in shaping responses to complex industry issues.
Develop and lead issues/crisis management communications programs.
Enhance AF&PA’s use of organic social media, paid social media and digital communications to promote the relevance and impact of the industry, inform current members, recruit new members and target advocacy audiences.
Improve the integration and coordination of existing internal and member communications products to ensure message consistency and impact on target audiences.
Oversee executive communications, which includes hands-on support of other members of senior management, in the development of speeches and presentations. Manage the identification of strategic speaking and conference opportunities for senior management and promote them internally and externally.
Build the “AF&PA brand” through all communication products and media to increase awareness among policymakers, industry executives, member companies and other stakeholders.
Support association major meetings and events through digital and printed branding, marketing material, and other communications tools.
Coordinate the cost-effective management of external PR firms and related consultants.
Provide leadership and oversight for the communications staff and function as a whole; responsibilities include managing a budget, personnel administration and unit effectiveness.
Mentor, train, and develop the team.
College degree in related field with 10-15 years appropriate experience, including government, political or trade association
Experience with manufacturing, paper or forestry issues preferred
The ability to think strategically and deliver tactically, including a proven track record of leading the creation and effective execution of communications strategies with demonstrable results.
Demonstrated ability to advise and exhibit credibility with senior management on communications issues. Strong interpersonal skills and the ability to interface with all levels of management.
Must have experience effectively managing, coaching and developing people to deliver excellent results. Experience managing consultants necessary.
Exceptional judgment, the ability to work with multiple demands, and the ability to develop and in-depth understanding of complex policy positions and nuances and develop the messages, strategies and tactics to support them.
American Forest and Paper Association is an active Equal Employment Opportunity Employer, M/F/D/V. AF&PA welcomes men and women regardless of race, color, national origin, religion, age, sex, disability, veteran status or other category protected by law.
About American Forest & Paper Association
The American Forest & Paper Association (AF&PA) serves to advance a sustainable U.S. pulp, paper, packaging, tissue and wood products manufacturing industry through fact-based public policy and marketplace advocacy. AF&PA member companies make products essential for everyday life from renewable and recyclable resources and are committed to continuous improvement through the industry’s sustainability initiative — Better Practices, Better Planet 2020. The forest products industry accounts for approximately four percent of the total U.S. manufacturing GDP, manufactures nearly $300 billion in products annually and employs approximately 950,000 men and women. The industry meets a payroll of approximately $55 billion annually and is among the top 10 manufacturing sector employers in 45 states.