The Manager of Partner Engagement is responsible for digital engagement of channel partners through a variety of virtual pathways. The Manager of Partner Engagement will leverage his/her digital engagement expertise, insights and data -driven strategies to elevate the channel partner experience, in a manner that is supportive of overall APICS channel revenue growth and new channel partner acquisition.
The Manager of Partner Engagement is responsible for shepherding online channel partner discussion communities, as well as maintaining a steady stream of thoughtful, engaging and visually arresting digital channel communications (e.g. webinars, online community posts, podcasts, etc.) that address the priorities and highlight the mission of the APICS Global Channels team. This role will very closely work with APICS Marketing and must align partner engagement activities in a manner that is consistent with APICS and ASCM branding and overall marketing strategy, which is under the remit of Marketing.
This is an exciting opportunity to help transform channel partner engagement to a more meaningful, scalable and efficient model that fully leverages the tools and capabilities of the digital / social networking age.
This is a full-time position based in the Chicago office.
Essential Functions and Responsibilities
Work closely with the APICS channel partner team to understand their objectives and needs for developing the APICS global partner community to support APICS channel growth objectives
Create compelling partner engagement posts, with graphic and video content to support channel initiatives and programs.
Create shareable content for APICS partner networks to drive partner community growth and revenue.
Build and facilitate engaging partner communities using community management software.
Recommend and implement virtual engagement tactics, including incorporating the partner community into the team’s overall engagement strategy, including annual conferences and annual partner events.
Lead the APICS channel partner online discussion communities by:
Increasing engagement in these online communities
Managing subject matter expert (SME) volunteers and partners
Monitoring discussions and posts
Reporting community trends and other KPI metrics (e.g., social media and engagement analytics)
Generating new ideas and researching industry trends to enhance partner engagement.
Training and assisting partners in understanding community functionality and leveraging available features and collaborating with other departments to fix bugs and troubleshoot.
Develop, organize and execute Global Channels webinars
Proactively update partner communities to the latest features and best practices.
Other duties as assigned.
Bachelor’s degree or equivalent in communications, or related discipline.
2 – 5 years of professional experience with creating and facilitating online communities in a business or academic environment.
Evening hours may be required up to 30% of the year.
At least 2 years of prior professional experience working in a client-facing, consulting environment OR an association environment is strongly preferred.
1-3 years of experience with various Community Management Software (CMS) or Analytics platforms.
At least 1 year of professional experience in a role responsible for community communications and structured event planning
Knowledge, Skills and Abilities
Excellent analytical skills with demonstrated experience in interpreting community engagement analytics and translating into actionable insights.
Understanding of the different types of available and emerging media.
Strong oral and written communication skills, including presentation skills.
Strong problem solving and troubleshooting skills.
Experience designing and executing measurable targeted campaigns.
Ability to work independently and as part of a team.
Strong technology skills, including working knowledge of CSS and HTML.
Ability to support web and mobile innovations.
Ability to use Aptify Association Management System proficiently to assist in day to day duties
Proficient in social media and webinar platforms.
Working knowledge of Google Analytics, search engine optimization, and working with CMS and CRM tools.
APICS is the leading professional association for supply chain and operations management and the premier provider of research, education and certification programs that elevate supply chain excellence, innovation and resilience. With over 47,000 members in 100 countries and 300 chapters and international partners, APICS is transforming the way people do business, drive growth and reach global customers. The APICS portfolio of products, services and programs advance the careers of supply chain professionals, improve supply chain organization performance and enhance the global supply chain community. We serve our customers and membership through: Research and publications, Education and training, and Certification, designation and certificate programs.
In addition to being certified as a Great Place to Work®, APICS offers a generous benefits package, including: coverage of 85-90% of benefit costs for medical/prescription, dental and vision insurance benefits; a 401K match; flexible spending accounts for medical expenses, dependent care and mass transit; tuition reimbursement; a relaxed environment; and a healthy work-life balance.
APICS is headquartered in Chicago, Illinois. To learn more about APICS, visit apics.org.