Founded in 1936, NAMA is the association representing the $25 billion US convenience services industry. With more than 1000-member companies — including many of the world’s most recognized brands — NAMA provides advocacy, education and research for its membership. We are searching for a Director of Meetings and Events. Join our team-great values, excellent benefits, wonderful members and amazing employees!
The Director, Meetings and Events will lead the planning and successful execution of NAMA meetings and events, including but not limited to the NAMA Show, Coffee, Tea & Water Show and NAMA Executive Forum. This includes leadership and oversight of the overall timeline and planning, programming and coordinating with staff, volunteer committees, event marketing, budget, hotel and contractor negotiations.
The position is responsible for leading the organization’s signature events’ revitalization efforts utilizing experiential design principles, membership trends, competitive market data and post-meeting analysis to drive attendee growth, improve the attendee experience and increase overall net revenue.
The position will also provide strategic guidance and oversight to third-party contractors and direct reports responsible for site selection, planning and logistics for other NAMA meetings, including but not limited to the DC Fly-In, NAMA & Foundation Board and Committee Meetings, and other events as they arise.
Duties and Responsibilities:
Create and oversee the implementation of functional strategies, objectives and KPIs for NAMA’s meetings & events portfolio reporting out quarterly or as needed.
Responsible for developing and managing P&L to meet or exceed annual operating budget for both revenue and expense for each event.
Work collaboratively with NAMA’s Education Department and third party partners to create dynamic event “experiences” that attract and delight traditional attendees and new participants.
Work collaboratively with marketing, exhibits sales, membership and business development departments to deliver seamlessly integrated member experiences.
Participate in and provide guidance to third-party vendors around site selection activities (i.e. appropriate venues, destinations lodging and entertainment) for events and conventions based on the strategic plan.
Develop and manage NAMA’s multi-year rolling events calendar and communicate milestones and deadlines to internal staff and third-party vendors as necessary.
Report progress toward achieving departmental strategic and financial goals to the VP of Programs and Services on a regular basis and to the NAMA CEO & Board of Directors as requested.
Develop weekly, monthly as well as yearly program performance reports.
Serve as project leader collaborating with marketing, public relations, education and industry partners to develop and implement event growth and retention strategies.
Recommend and execute a comprehensive risk mitigation emergency and safety plan for all NAMA meetings and events.
Manage and evaluate the role of the on-site exhibition team, including staff and vendors.
CMP, CAE or other relevant professional designations, preferred.
An average of 40% travel in this position is required.
Ten (10)+ years of experience in convention, and meeting management and association management. Experience working within or for a trade organization is required.
Experience in developing and executing comprehensive event growth strategies and related evolution metrics.
Proficient at preparing and managing budgets, financial plans and related assumptions, monthly review of financial statements, estimates, cost-benefit analysis, and other non-dollar benchmarking related to the associations meetings and events.
Adept at contract negotiation with thorough knowledge of legal issues considerations and contract language in the hospitality industry.
Experience managing third-party vendors and contractors related to convention and meeting management.
Effective group and volunteer committee leader with the proven ability to navigate politically and build consensus.
Behavioral Requirements - Personal Skills and Competencies
Demonstrates the desire to grow and be challenged and consistently puts forth their best effort in all things to achieve excellence.
Demonstrates the highest ethical, moral and professional behaviors in all business interactions.
Strong EQ and empathy skills with the ability to understand and respond appropriately to the needs of their customer, both internally and externally.
Demonstrates creativity in problem solving, using both experimentation and industry best practices as appropriate and prudent.
Highly collaborative team player, skilled and building consensus and identifying the strengths in others to get the job done.
Values building relationships, inclusiveness, enlisting new talent.
Demonstrates the ability to navigate politically and build and leverage relationships both internally and externally.
Ability to be flexible on the job including the willingness and ability to readily respond to changing circumstances and expectations.
About National Automatic Merchandising Association
Founded in 1936, NAMA is the association representing the $25 billion U.S. convenience services industry. With more than 1100 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit NAMA on Facebook, Twitter and LinkedIn.