Summary

The Market Development Director oversees membership, marketing communications, digital marketing and web development strategy, as well as planning, directing and soliciting financial support for the association.  Reporting to the Chief Executive Officer, this position is integral to the development and implementation of programs and services to meet the needs of NWFA’s diverse membership.

 Primary Responsibilities

• Plan and develop financial support strategies, planning direct appeals and building relationships with potential donors
• Develop prospects and campaigns targeting specific membership segments
• Create and implement a customized membership and development strategy plan that engages and increases membership
• Track membership trends and devise strategies based on findings
• Develop specific campaigns to create and maintain high levels of customer interaction
• Lead and administer the association’s marketing activities, projects and programs
• Oversee the marketing communication plan for all departments
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Provide forward-thinking ideas to build and maintain a strong company web presence
• Develop and manage budget and resources
• Perform other duties as assigned and required