Membership and Marketing/Communications Specialist
The American Physical Therapy Association (APTA) is an individual membership professional organization representing more than 100,000 member physical therapist (PTs), physical therapist assistants (PTAs), and students of physical therapy. APTA seeks to improve the health care quality of life of individuals in society by advancing physical therapist practice, education, and research, and by increasing the awareness and understanding of physical therapy’s role in the nation’s health care system.
The Private Practice Section (PPS) is a specialty section of APTA dedicated to championing the success of physical therapists in business. The 4,200 members of the section have an entrepreneurial spirit and many own and operate their own clinics. The section seeks a Membership and Marketing/Communications Specialist who will help grow the section and communicate benefits and programs to its members and prospective members. The ideal candidate has experience translating strategies into action plans, membership development or membership marketing experience, social media and other digital communications skills, experience working with committees or other member volunteer groups, and the ability to manage multiple projects simultaneously.
Critical Duties and Responsibilities:
Work with PPS Executive Director to develop and implement a member communication strategy that incorporates various communication vehicles including web, social media channels, Impact magazine, e-newsletters and other online communications, and traditional print materials.
Implement tactics to promote PPS events, programs, and benefits on Facebook, Twitter, LinkedIn, and other social media channels as needed. Manage the development and maintenance of content on PPS website.
Work with PPS Executive Director to develop and document annual membership recruitment and retention plan. Activate and track recruiting and retention strategies through print and electronic direct mail, print and digital advertising, social media, flyers and brochures, Section and Chapter collaboration, working with volunteer leadership, and participation at industry events.
Coordinate marketing and communications calendars including event calendars, website update calendars, and social media calendars.
As staff liaison, function as manager for assigned PPS Committees, Task Forces, Working Groups, and other volunteer groups as assigned. Coordinate, schedule, and organize meetings, develop the agenda in coordination with the Chair, complete minutes, and provide facilitation, direction, and clarification during meetings.
Establish short- and long-term goals along with action agendas for assigned member groups that support the PPS Strategic Plan and include timelines for the development and implementation of strategic programs, projects, and activities. Act as project manager for strategic initiatives.
Work with the PPS Executive Director to review and evaluate the membership needs of PPS members through needs assessments, volunteer input, and membership surveys.
Stay current on trends and best practices in the fields of membership marketing, promotions, and communication to insure PPS’s approach is always fresh and innovative.
Other duties as required by business needs
Bachelor’s Degree plus 4-7 years of membership marketing/communications experience, preferably in an association environment.
Excellent communication skills (written and oral).
Demonstrated project management and oversight abilities. Proven ability to simultaneously manage several complex projects required.
Demonstrated volunteer management and development skills.
Is organized, pays attention to details, and provides good follow-up.
Is computer and social-media savvy and willing to embrace and use technology.
Excellent customer service skills, service-oriented, and relates well to people at all levels of membership. Should be a team player with consensus-building skills.
Ability to work independently and in team environment.
Ability to be mobile
Equal Opportunity Employer
Please send resume and cover letter with salary requirements to: firstname.lastname@example.org.
About American Physical Therapy Association
The American Physical Therapy Association (APTA) is an individual membership professional organization representing more than 100,000 member physical therapists (PTs), physical therapist assistants (PTAs), and students of physical therapy. APTA seeks to improve the health and quality of life of individuals in society by advancing physical therapist practice, education, and research, and by increasing the awareness and understanding of physical therapy's role in the nation's health care system.
APTA prohibits preferential or adverse discrimination on the basis of race, creed, color, gender, age, national or ethnic origin, sexual orientation, disability, or health status in all areas including, but not limited to, its qualifications for membership, rights of members, policies, programs, activities, and employment practices. APTA is committed to promoting cultural diversity throughout the profession.