COMPANY: Association of Women’s Health, Obstetric, and Neonatal Nurses
POSITION TITLE: Director, Membership Development
REPORTS TO: VP, Membership & Volunteer Engagement
DEPARTMENT: Membership & Volunteer Relations
The Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN) is a not-for-profit membership organization that promotes the health of women and newborns. Our mission is to empower and support nurses caring for women, newborns, and their families through research, education, and advocacy.
The Director of Membership Development provides vision, leadership and support to reach or exceed AWHONN’s membership recruitment, retention and engagement goals. Reporting directly to the VP of Membership and Volunteer Engagement, this position helps develop, implement and improve the infrastructure, strategy, cross-department collaborations, and services necessary to provide outstanding value to AWHONN members. And to increase the loyalty, diversity and engagement of the membership.
Also includes oversight of: membership reporting/dashboards, approving and improving transactional/renewal membership communications (email, print and call scripting) and other operations related to implementation and improvement of membership development efforts. Interfaces with all departments, working most closely with marketing Manager, Membership, customer service, section and chapter services, and online community engagement to support a culture of strong membership and exemplary customer service. Direct supervision of: Sr. Manager, Member and Customer Relation and a coordinator level position.
DUTIES & RESPONSIBILITIES
Develop and implement strategies and initiatives to increase recruitment, retention and engagement in order to reach AWHONN’s strategic membership targets and goals.
Build and maintain strong collaborative relationships and projects with other departments to ensure that membership systems and campaigns position AWHONN programs, products and services to respond to the existing and anticipated needs of members and customers.
Create processes to continually re-evaluate the needs of AWHONN’s membership and strategies to strengthen the membership value proposition. Incorporate insights into membership tactics.
Support technology staff in transition, implementation and maintenance of Nimble AMS, including participating in testing, set-up discussions, implementing staff training, and vendor calls.
Oversees Membership Committee and engages with other volunteer leaders to incorporate member input, feedback and engagement to improve the success of departmental outputs.
Creates, analyzes and disseminates data reports dealing with current membership trends targets, projected demographic changes, membership value, satisfaction surveys, etc. to adapt to a changing external environment. Includes disseminating multiple weekly and monthly membership reports for national staff, sections and other volunteer leaders, vendors and others when requested.
Assist the VP of Membership and Volunteer Engagement in managing all relationships, budgets and vendors of the Member and Volunteer Relations Department.
Oversee and grow member affinity programs, including evaluating program performance, vendor contracts and adding/removing program services to increase membership value.
Must keep up with external and internal technological advances and determine how to integrate them into departmental mission and objectives. This includes creating database and reporting strategies and appropriate training for staff to support those strategies.
Train new national staff on AWHONN’s membership structure and benefits, our operating system and recruitment/retention strategies. Make presentations about national membership retention efforts and section retention campaign recommendations to volunteer leaders at AWHONN events.
Serve as a leader across AWHONN, developing efficiencies in member development, operations and customer service. And strengthen collaboration and communication with sections/volunteer management, nursing education and marketing services. Work with technology staff on Nimble AMS transition/implementation.
QUALIFICATIONS & REQUIREMENTS
Bachelor’s degree, and 7 to 10 years related professional membership experience in an association environment. At least 3-5 years experience as a team leader or supervisor.
Extensive experience working with large association management database systems (AMS) of numeric and statistical data in order to fully understand current and projected demographic changes, population shifts, economic forecasts, etc required. Experience in translating data for use in developing business plans to meet future challenges. Familiarity with Nimble AMS preferred.
Previous experience with an AMS transition and implementation strongly preferred.
Proven proficiency in high-level verbal and written communications skills, including demonstrated presentation and persuasive skills to internal and external audiences related to membership strategy, recruitment, sales and volunteer support
Must be culturally sensitive with previous experience incorporating diversity, inclusion and equity aspects into communications and campaigns.
Must be able to analyze and interpret data to clearly articulate the need for specific strategies.
Ability to discern the data and information needed in the reports as well as determine areas of focus for potential new reports is an important part of this job responsibility.
Demonstrated ability to develop standardized operating procedures and give clear directions
Depending on the project, must be willing to work as a either a Project Leader or project team member where the success of the project supersedes individual role responsibilities.
Ability to develop standardized operating procedures and give clear directions.
Demonstrated strategic thinking ability.
Demonstrated ability to remain flexible, compromise, manage multiple priorities and stay highly organized, influence others; work well under pressure; meet deadlines and prioritize and coordinate workflow of others.
About Association of Women's Health, Obstetric, and Neonatal Nurses
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