The Chief Communications Officer: 1) designs and implements a complex enterprise-wide communications strategy, 2) provides strategic leadership on the reputation, values and culture across the organization and audiences; 3) directs strategic message development, as well as thought leadership strategy and execution; 4) and manages Association-wide communications, including media, social media, integrated marketing, membership communications, and public education. The Chief Communications Officer will work closely with the APA’s leadership team within the organization as the communications partner on a variety of strategic initiatives. The Chief Communications Officer reports to the CEO and Medical Director.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Conceptualize, develop and implement an integrated strategic communications plan to advance APA’s mission and goals; broaden awareness of its priorities; and, increase the visibility of its programs across key stakeholder audiences, using metrics to support success or needing to redirect strategies.
Ensure compliance of the APA brand and APA-wide integrated marketing efforts, including establishing and implementing brand standards and APA marketing approaches across all offices and functions. Continuously monitors marketing efforts to identify areas for quality improvement.
Identify and manage media opportunities, prepare talking points, speeches, presentations and other supporting material as needed, including media training for leadership.
Actively cultivate, engage, and manage press relationships to ensure maximum coverage surrounding APA’s public announcements, special events and other initiatives, as well as enhancing APA’s relationships and reputation with the media.
Be able to identify potential crisis communications situations, create potential responses and maintain a strong crisis communications protocol and capability.
Manage the member communications team to support the development and execution of member communications strategies and content, working in partnership across the organization to integrate efforts.
Work with other parts of the organization on member recruitment and retention efforts.
Manage public affairs and public education communications by working in partnership with the Office of the CEO and APA offices, including Government Relations, Psychiatric News and Publishing, Education, Policy, Programs & Partnerships, Membership and Information Technology, and leading “Healthy Minds” public education efforts.
Oversee internal APA Communications, draft APA CEO Front Office communications for APA senior leadership and staff when necessary.
Maintain regular contact with APA District Branches located across the country to coordinate communications and co-branding opportunities.
Establish and monitor staff performance and development goals, assign accountabilities, set objectives, determine priorities and conduct annual performance reviews; manage any outside consultants.
Performs other duties as assigned.
REQUIRED SKILLS, EXPERIENCE, AND QUALIFICATIONS
Minimum of 15 years of communications experience, ideally in an “in-house” leadership role within a complex (number and variety of constituents) association covering areas such as media relations, social media, and member communications.
Significant experience with integrated marketing, including plan development, implementation, and utilization of performance metrics.
Experience with medical and health associations and ability to translate complicated research and medical issues into grassroots messaging is a plus.
Demonstrated ability to take knowledge and transform it into exciting and useful messages and disseminate it to the right audiences through the best distribution channels.
Highly collaborative style; experience developing and implementing communications strategies.
Excellent writing/editing and verbal communication skills.
A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
Relationship builder with the flexibility and finesse to "manage by influence."
High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels.
Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters.
Self-starter, able to work independently and entrepreneurially; enjoys creating and implementing new initiatives.
About American Psychiatric Association
American Psychiatric Association (APA) is the world's largest psychiatric organization, with over 38,500 U.S. and international member physicians and 240 employees. Its vision is a society that has available, accessible quality psychiatric diagnosis and treatment. APA has excellent benefits, including medical, dental, 401k, flexible spending accounts, and tuition assistance. The APA is located in Washington, D.C. within walking distance of the L'Enfant Plaza Metro stop.