Manage the brands, content strategies, digital communications, design and oversight of websites, e-newsletters, briefings, etc. of IBLCE, a global non-profit certification organization. The responsibilities include, but are not limited to, digital and social media strategies, enhancing the organization’s social media presence, and keeping up-to-date the IBLCE, MILCC, and Care Award websites design and content, creating promotional and conference/exhibit materials, etc. to serve IBCLCs and other stakeholders effectively and in a timely manner.
Primary Duties and Responsibilities
Formulate strategies to help build and sustain IBLCE’s brand.
Manage communication strategies to ensure consistency of messaging in all digital and printed media (e-blasts, social, web, videos, promotional materials.)
Develop and implement organizational social media strategies to engage target audiences, create awareness of the value of the IBCLC certification and other IBLCE products, validate the IBLCE brand, and consistently articulate the mission and work of IBLCE.
Monitor lactation consultant related online forums to respond to questions and enhance the organization’s social presence.
Manage the IBLCE and affiliated websites including MILCC and Care Award and continuously improve user experience for certificants, donors, and the public.
Develop from concept to completion, an array of digital and/or print promotional and communication materials for conferences, exhibits, etc.
Develop promotional materials and ensure consistent brand voice and vision.
Ensure that all materials present a clear, unified, and positive image for the organization and/or brand.
Draft media/press relationships and generate press releases.
Manage vendor and consultant relationships related to social media, website, etc.
If you have:
Bachelor’s degree required with at least 5 years of relevant experience in a non-profit environment.
Familiarity with the issues impacting certification communication is preferred.
Proficiency with social media platforms and Constant Contact and keen interest in learning new tools.
Experience managing and tracking marketing and promotional budget and expenses.
Experience developing and implementing social media strategies to engage target audiences, create awareness and validate a brand.
Demonstrated organizational and project management.
Please send a cover letter with salary requirements and your resume.
Some travel, evening and weekend work required.
IBLCE is an Equal Opportunity Employer.
IBLCE®, or the International Board of Lactation Consultant Examiners®, is the independent international certification body conferring the International Board Certified Lactation Consultant® (IBCLC®) credential.