Alexandria, Va.-based 36,000-member organization with small staff seeks highly motived and team-oriented advertising sales and exhibits/sponsorships manager. ASCA is located in Old Town Alexandria, however, relocation to the Washington, DC area is not required.

Primary Job Responsibilities:

For advertising sales--

• Promote and market advertising in bimonthly print magazine, multiple enewsletters, website, captive social media site and other print and electronic media
• Develop annual sales goals for all media, as well as new non-dues revenue opportunities
• Work with communications/marketing staff to develop annual media planner and other sales material as needed
• Work with staff members to develop advertising opportunities related to other association activities
• Maintain database of all advertisers; develop and grow prospect list
• Develop runsheets for all media; manage all ad trafficking and receipt of materials
• Track digital ad performance and report to advertisers
• Develop performance and billing reports
• Perform additional responsibilities for advertising, as assigned

For exhibits sales--

• Promote and market exhibits and sponsorships for annual conference of 3,500 participants and 200 exhibitors
• Develop annual sales goals
• Work with communications/marketing staff to develop annual exhibitor/sponsor prospectus and other sales material as needed, including refining and enhancing sponsorship packages and benefits
• Develop exhibitor service kit
• Serve as primary liaison with exhibit hall decorating company that includes the following responsibilities:
  • Secure Decorating Vendor, issuing an RFP as required by association policy
  • Confirm exhibiting layout and Fire Marshall/venue approval
  • Review and approve all decorator signage orders
  • Coordinate load-in/load-out and other exhibitor servicing details
• Maintain database of all exhibitors/sponsors; develop and grow prospect list
• Develop floor plan for exhibit hall; assign booths based on exhibitor preferences
• Develop priority/booking system to honor strategic relationships with partnering organizations for exhibit hall space selection
• Work with exhibitors/sponsors to ensure delivery of all necessary materials, forms, etc., including information for conference app and website, ads for special issue of magazine, bag inserts (including stuffing), etc.
• Create schedule for Career Session at annual conference
• Serve as primary on-site liaison to exhibitors and sponsors, including exhibitor registration and coordination of all activities in exhibit hall
• Develop performance and billing reports; process payments for exhibits
• Participates in site visits for conference preparations.   
• Perform additional responsibilities for annual conference, as assigned

For sponsorship sales--

• Develop annual sales goals in collaboration with other sponsor and partnership staff, including development of  new or additional sponsorship opportunities
• Generate and service high-level sponsorship contracts in coordination with other sponsor and partnership staff, including negotiations, contract language, approval fulfillment and post-delivery evaluation;
• Promote and market sponsorships for annual conference and other association programs and services
• Work with communications/marketing staff to develop sponsor/partnership prospectus and other sales material as needed, including refining and enhancing sponsorship packages and benefits
• Maintain database of all sponsors; develop and grow prospect list
• Work with sponsors to ensure delivery of all necessary materials, forms, etc., including information for conference app and website, ads, bag inserts, etc.
• Develop performance and billing reports; process payments for sponsors
• Perform additional responsibilities for sponsor activation, as assigned