ABOUT THE ORGANIZATION

The CFA Society of Washington DC (CFAW) is an association of 2,000+ investment professionals whose mission is to facilitate a vibrant, engaged community that advances members’ professional success.  CFAW is a professional membership society, an affiliate of the CFA Institute, and the Washington, DC region’s premiere organization for the financial investment industry.   

THE CANDIDATE

We are seeking a full-time, detail oriented, team player with excellent communication skills to join our association office in Washington, DC.  This position will play a critical role in ensuring the success of the Society by working collaboratively with staff, committees, speakers, and others throughout the year to promote our events and member benefits. The Senior Marketing Communications Specialist reports directly to the CEO and is responsible for the implementation and management of all marketing and communication for the Society.

POSITION OVERVIEW

This position is responsible for all elements of the Society’s marketing and communications, including promotional messaging, collateral development, online newsletters, web site content, email campaigns and social media.

Qualified candidates will be energetic, forward-thinking, have a strong eye for detail and be able to build compelling messaging able to sell the value of membership to potential, new and current members. They will need to be comfortable multi-tasking, be results oriented, and have good time management skills with strong interpersonal skills for interacting with staff, CFAW leaders, vendors, members, and the public.

THE POSITION

• Marketing
  • Serve as primary contact for all member inquiries
  • Support the development of integrated membership campaigns (email, web site, and online advertising)
  • Serve as staff liaison for External Relations committee
  • Assist committee chair in scheduling meetings and coordinating logistics for committee goals and activities
  • Assist in the active recruitment and engagement of volunteers

• Database (Salesforce)
  • Develop and maintain expert level familiarity with the membership database
  • Produce routine and special requested reports from the database
• Publications
  • Develop, manage, and maintain a rolling 3-month Communication Plan that outlines all scheduled communications to members
  • Manage production of weekly online newsletter and monthly event update
  • Develop and distribute dedicated email messages regarding projects and programs as appropriate and on a pre-established schedule
  • Manage the design and creation of print collateral
• Social Media
  • Utilize social media as a regular platform for communicating with the CFAW membership and financial investment community at large
  • Promote and engage members to increase use of CFAW social media platforms
• Website
  • Maintain an effective, inviting, and visually appealing CFAW website
  • Continually monitor and edit the website, ensuring priority items are featured, older information is updated or removed, and all web-links work
  • Ensure accurateness and relevancy of all information on the website