I. JOB SUMMARY The Senior Vice President (SVP) of Membership Services is a key contributor to the strategic plan and serves as a member of the Senior Leadership Team (SLT) of the American Osteopathic Association (AOA). As a key leader in the AOA, the role requires an innovative approach to design, support and implement policy directives and priority objectives involving membership services. The role requires exceptional communications and the ability to execute key initiatives across multiple organizations. This role serves as an advocate in the achievement of membership engagement, growth, management, education and viability. The Senior Vice President is responsible for the strategic assessment, development and implementation of programs designed to increase engagement of members and key stakeholders. The SVP provides leadership and innovation to design and align programs and services that increase member value, relevance, and engagement at the national and affiliate levels. The SVP will oversee member engagement for students, residents and practicing physicians, through a variety of channels and functions and will maximize membership recruitment and retention.
II. ESSENTIAL FUNCTIONS
Serves as an expert in market and association trends impacting membership:
Facilitate and direct membership initiatives and activities across the organization with a focus on member recruitment and member retention.
Works closely with the CEO and AVP of Analytics and Business Intelligence to project membership and revenue goals annually; provides leadership and execution strategies to achieve goals.
Develop and oversee annual recruitment and retention plans that build member engagement to achieve annual membership and revenue goals.
Work with various membership staff and other AOA departments and staff to direct a collaborative effort to create membership value.
Direct the development of a cohesive communication plan for an ongoing calendar of strategies and tactics to achieve membership recruitment, retention and revenue goals.
Assist in the enhancement of the iMIS database by ensuring the database provides the information needed to support: a) member relations and its development, b) ability to track participation, c) statistics to analyze activities and other types of member involvement. Assists in developing iMIS into a must have, value-added tool for member involvement and AOA growth.
Keep informed of member needs, issues, emerging technologies, and marketplace trends.
Responsible for membership revenue, positive ROI for the AOA, budgeting and financial management.
Strategically directs member service programs, membership initiatives and activities across the parent organization and affiliates targeting member retention, revenue enhancement and value added programs in alignment with emerging market trends and customer feedback.
III. MINIMUM QUALIFICATION OR EQUIVALENTS
A. Education: Master’s degree
B. Experience: At least 5 years in healthcare association leadership is required. At least 5 years of association membership experience is required. Experience in organizational development and assessment, strategic planning and association governance is essential.
C. Licensure or Certification: CAE preferred
D. Systems: High proficiency in MS Office and database management required, iMIS and association management software preferred.
E. Special Skills: Broad based knowledge in performance improvement, strategic and tactical planning, service excellence, building engagement and developing cross functional teams is required.
F. Communications: Superior interpersonal, oral and written skills required; public speaking preferred.
IV. PHYSICAL/MENTAL DEMANDS AND WORKING ENVIRONMENT
This position is based in the AOA Chicago office. Significant travel including evenings and weekends is required (up to 50%).
Physical demands include the ability to remain in a stationary position, the ability to move from one work site to another, the ability to operate office equipment and the ability to move supplies and equipment up to 25 pounds.
V. EVALUATION AND ASSESSMENT
This position description reflects the assignment of essential functions. It does not restrict additional tasks that may be assigned. This job description is subject to change based on the needs of the organization.
Internal Number: 101010
About American Osteopathic Association
Serving as the professional family for more than 129,000 osteopathic physicians (DOs) and osteopathic medical students, the American Osteopathic Association (AOA) promotes public health and encourages scientific research. In addition to serving as the primary certifying body for DOs, the AOA is the accrediting agency for all osteopathic medical schools.