Associate Manager, Integrated Marketing & Communication

The Integrated Marketing & Communications Associate Manager has overall responsibility for the development and implementation of integrated marketing and communication strategies and ensuring that AOA’s electronic efforts effectively meet the marketing and branding objectives of AOA and its programs.

The AOA seeks an individual who thrives in a fast-paced, high volume work environment and is a professional who works collaboratively with a diverse group of staff and members to create and manage cross-organizational, integrated strategies for project completion.  The individual will have excellent written and oral communication skills, critical thinking abilities, precise attention to detail, an enthusiasm for customer service, is resourceful, and takes initiative.

Committee Support

• Serves as liaison to the Technology and Communications Subcommittee. Participates in other committees/taskforces to help support promotional efforts and achieve revenue goals.
• Provides data analysis and statistical details to demonstrate the success of AOA’s social media outreach and website trends.
• Makes recommendations to committees on new digital approaches as determined appropriate.
• Develops an editorial calendar for e-newsletters. Works with volunteers to curate content.
• Creates agendas and prepared minutes in support of Committee meetings.

Social Media and Website Management

• Writes and oversees digital content to communicate and advance overall AOA strategic objectives.
• Provides reports, analysis, evaluation, and recommendations for website activity/engagement and e-mail marketing campaigns
• Manages website maintenance process, ensures accuracy, consistency, and functionality throughout site, updates content, and reviews SEO. Tags content for cross promotions. Monitors and analyzes site performance (e.g. traffic, conversions).
• Works with internal and external stakeholders to ensure website content aligns with association needs.
• Uses social media channels to drive results.

Project Management

• Develops schedule and organizes interviews for podcast episodes.
• Participates in interviews, edits files, and publishes episodes. Provides reports to key stakeholders and explores new opportunities to expand podcast reach.
• Serves as gatekeeper 

Marketing

• Produces high-quality e-communications and marketing materials for AOA members and non-members. This includes, but is not limited to the AOA News, AOA This Week, podcasts, and other publications, special e-mail messages, and videos as needed to support the strategic objectives of the organization.
• Conducts research and serves as a conduit for requisite market research and information to support the marketing goals and objectives for key AOA products and services.
• Provides design support as needed for such marketing elements as landing pages and banners.
• Develops e-marketing collateral as needed to include production and distribution of broadcast emails.
• Makes recommendations for ways to improve the effectiveness of AOA’s electronic marketing programs both in terms of audience appeal and efficiencies of internal processes.
• Collaborates with Senior Manager and other program/development staff to create and curate content for distribution to membership segments:
  • Serves as gatekeeper for e-communications being sent to members.
  • Overseas mobile app push notifications
  • Assists with target audience determination and list production
  • Works with Senior Manager and other staff in support of Annual Meeting. Responsible for signage, collateral, and other supporting campaign materials. 

Financial Accountability & Administrative Duties

• Establishes and maintains updated policies and procedures related to duties
• Budget development and fiscal performance within Development and Marketing/Communications
• Performs other duties as assigned