The Director of Marketing & Communications will work with the CEO and the MPA team to develop and execute marketing plans and materials for the association, relating to meeting goals in the following areas: membership retention and recruitment, meeting and expositions, sponsorships, publications and advertising sales, social media, and external relations. The Director of Marketing & Communications serves as the primary resource for developing marketing and communications for all MPA meetings, programs, and services.
Develop and oversee revenue and expense line items in the budget related to marketing and communications.
Develop and implement marketing campaigns and manage the creation of supporting deliverables and marketing collateral for various programs, products, and services, including membership and event marketing.
Develop professional, comprehensive, and effective print and/or electronic marketing and communications vehicles, to include brochures, press releases, meeting brochures and programs, presentations, proposals, etc.
Develop and execute sponsorship solicitation campaigns for Annual Convention & Exposition, webinars,and other opportunities as appropriate. Work to develop relationships with potential sponsors throughout the year.
Design and implement public relations initiatives to promote members and the profession throughout the state.
Analyze marketing and membership data to assess goals and forecast needs.
Review and maintain the MPA website to ensure that it fulfills marketing goals and objectives.
Manage association’s social media presence, includes posting content daily, monitoring the profession’s partners and members, and engaging with stakeholders.
Manage association’s marketing efforts, including writing, design and delivery of content for events, membership and general information.
Manage preparation and distribution of press releases.
Manage all outsourced contracts for printing, marketing and publication production.
Oversee marketing and communications team.
Other duties as needed to accomplish responsibilities.
KNOWLEDGE, SKILLS, AND ABILITIES:
Bachelor’s Degree in marketing, communications, public relations or related field of study
Minimum of 5 years of association experience with marketing and communications focus
Possess strong project management skills
Be confident interacting with senior-level executives and volunteers
Proven sense of initiative and ownership
Excellent communication skills (written & oral), including outstanding editing skills
Possess critical and analytical thinking skills
Demonstrated ability to succeed in the fast-paced work environment; ability to learn quickly and meet deadlines
Technical proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint), general computing skills, and social media
Applicant must be extremely organized, able to multi-task and operate with only the highest degree of integrity
About Michigan Pharmacists Association
The Michigan Pharmacists Association (MPA) is a 501(c)6 organization representing the profession of pharmacy in Michigan for more than 137 years. MPA membership consists of more than 2,000 pharmacists, student pharmacists, technicians, and associate members. MPA employs a staff of nearly 20 association management professionals and pharmacists and maintains an annual budget of more than $2M. MPA strives to provide members with the tools, resources and support needed to advance the profession of pharmacy and provide quality healthcare.
Our Mission: Unite and empower pharmacy professionals through engagement, advancement and advocacy to optimize care and pursue health equity.