The Pennsylvania Institute of Certified Public Accountants (PICPA) is the premier association for CPAs in Pennsylvania with more than 20,000 members working in public accounting, private industry, non-for-profit, government, and education. The PICPA is seeking a Digital Marketing Strategist to develop, execute, measure, and optimize marketing campaigns that support strategy and achieve revenue goals. The successful candidate will have a strong knowledge of marketing principles, strategy, audience segmentation, behavioral targeting, as well as copywriting and editing skills. Position eligible for fully remote work. 

This position will:

• Develop and implement integrated marketing campaigns for customer acquisition, content distribution, event promotion, and brand awareness using all marketing methodologies: website, email, SEO, PPC, social media, video, and print. Lead the planning, copywriting, and execution.
• Use CRM to segment audiences based on demographics, behavior, interests, and other key identifiers.
• Use email automation platform to create targeted campaigns throughout the customer lifecycle. Analyze and optimize platform features to increase efficiencies and results.
• Use CMS to create pages, update content, and improve website.
• Drive qualified leads to PICPA.org with SEO and SEM tactics. Create and monitor Google AdWords to increase exposure, attract more leads, and increase sales.
• Manage paid advertising channels, including Facebook, Google Adwords, LinkedIn, YouTube, etc.
• Lead project planning meetings, assess risks, identify opportunities, and offer solutions.
• Work across all teams to identify opportunities to cross promote products and services. Represent the marketing perspective during cross collaboration meetings and projects.
• Provide guidance and support to marketing coordinator.

Position Requirements:

• Bachelor’s degree in marketing, communications, or related field.
• 2+ years related experience
• Knowledge of marketing principles, strategy, audience segmentation, and behavioral targeting
• Advanced copywriting and editing skills
• A minimum of two years of experience with content management systems and email/marketing automation
• Google Analytics certification (advanced preferred)
• Savvy with marketing tech/ad platforms (Facebook advertising, LinkedIn advertising, etc.)
• SEO and Google AdWords experience
• HTML knowledge
• Comfort with CRM databases and queries
• Exceptional attention to detail and an obsession for brand consistency
• Strong communication, collaboration, and project management skills
• Capable of multitasking, prioritizing, managing time efficiently, and meeting tight deadlines

• Experience with Power BI a plus
• Familiarity with the Adobe Creative Suite or similar software a plus
• Familiarity with Adestra a plus
• UX experience a plus

About the Culture:

PICPA is an equal opportunity employer fostering a positive and collaborative work environment where you can make a difference in every role. We recognize that our people are our greatest asset, enabling PICPA to achieve outstanding results. We invest heavily in technology and provide our team with flexible work schedules and ongoing education and training opportunities. We value collaboration, personal initiative and PICPA’s commitment to not only its members but its employees’ satisfaction and success.

About the Benefits:

• 35-hour work week, Flexible schedules available after 6 mos., partial telecommuting options available
• Employer paid Health, Dental, Life & Disability Insurance for employees, beginning first day of employment
• Employer pays a portion of deductible & dependent medical premium
• 401(k) and Roth 401(k) plans - After one year employer contributes 100% match up to 6% of salary, plus 2% of salary to a profit sharing plan
• PTO and paid volunteer time off
• Tuition reimbursement and professional development
• Dependent Care Flexible Spending Account
• Employee Assistance Program
• Commuter benefit – monthly pretax deduction for public transportation