The American Board of Quality Assurance & Utilization Review Physicians (ABQAURP) is looking for a talented professional to succeed and grow with us. We value innovative people who enjoy challenging work and are able to adapt rapidly to continuous change. As a valued employee, you must be flexible and ready to meet any challenge that comes your way. We will rely on your professional acumen to be a team player on our cross-functional team.

Marketing & Communications Specialist

Under the direction of the Chief of Finance & Operations (CFO), responsible for recruitment and retention of members, and generating new business through promotion of ABQAURP’s programs, products and services. Responsible for identifying and generating new prospects through inside and outside sales activities such as cold calls, prospecting, telemarketing and relationship building. Relationship building with current and prospective clients; provides assistance and support services to members, course participants, and any other parties interested in ABQAURP programs and services. This position requires the ability to work independently, exercising judgment and initiative.

Responsibilities Include, But Are Not Limited To

• Work with the team to develop an effective action plan to recruit members, exam candidates, joint providers, conference registrants, sponsors and exhibitors.
  • Manage/maintain the integrity of the database and document activities in order to track effectiveness of efforts and facilitate appropriate reporting; document contacts, letters and activities in the iMIS database
  • Maintain a thorough working knowledge of potential clients and awareness of the competition, i.e. market share, pricing, services offered, etc.
  • Prepare monthly Activity Report to document activities and progress
  • Research and identify target markets for ABQAURP programs, products and services
  • Participate in development of marketing campaigns and campaign analytics
  • Establish and maintain good public relations; networking within the community to develop new business and promote member retention
  • Perform appropriate prospecting and screening activities to identify qualified prospects for new business development
  • Cultivate new business prospects and relationships, promoting all of ABQAURP’s programs, products and services
  • Collaborate with appropriate internal resources to develop tailored sales presentation materials
  • Make formal sales presentations and follow-up calls to prospective new accounts
  • Assist with content development, editing and proofing of marketing materials, website, education materials
  • Assemble promotional materials for members and prospects
  • Manage new Professional Membership communications such as emails and follow up calls to cultivate the relationship
  • Manage collection communications including emails and phone calls to maintain current membership (may include both dues and educational requirements)
  • Process incoming inactivation requests to promote retention whenever possible
  • Answer incoming calls – may be first person in the rotation for incoming calls
  • Maintain marketing budgets and schedules
  • Work with internal team and vendors to develop emailers, advertisements, brochures, notices, press releases, etc., and ensure all these communications uphold ABQAURP’s messaging, tone, style, and branding guidelines
  • Create and track content for social media
  • Contribute to marketing and communications projects as required
  • Create copy for marketing, communications and education pieces
  • Build lists, target groups, spreadsheets, etc., as needed
  • Assist where needed as volume/workflow dictates
  .
  Events
  • Represent ABQAURP at exhibits and conferences, networking with attendees onsite
  • Input prospects from events and follow up with onsite leads
  • Prospective client site visits and presentations
  • Packing and unpacking of exhibit materials

Requirements:

• College degree preferred, but not required; four years of business experience in lieu of degree, with a minimum of five years of relevant experience.
• Excellent analytical and organizational skills
• Exceptional project coordination and time management skills with an ability to perform in a deadline-oriented environment.
• Excellent written and oral communication skills.
• Excellent customer service demeanor and skills; communications and interpersonal skills to serve a broad audience of internal and external customers
• iMIS association management system experienced preferred
• Detail-oriented; ability and desire to produce consistently error-free work
• Ability and initiative to plan, prioritize and accomplish multiple tasks in a timely manner with minimal supervision
• A positive attitude, working well independently and in a collaborative, cross-functional team environment.
• Professional demeanor and appearance
• Must have high speed internet service in your home office location 

About American Board of Quality Assurance & Utilization Review Physicians (ABQAURP)

ABQAURP was established in 1977, with the mission to improve the quality of care provided to the public. ABQAURP's membership is comprised of Physicians, Nurses, and other health care professionals. ABQAURP's members include virtually every type of health care professional, encompassing not only the clinical arena but the managerial backbone as well. The organization delivers a Health Care Quality and Management (HCQM) certification along with continuing medical education courses. Diplomates who have voluntarily achieved certification in HCQM, demonstrate a deep commitment to patient safety, health care quality and effective care.

Connections working at American Board of Quality Assurance & Utilization Review Physicians (ABQAURP)