Overview

We are seeking a highly motivated and experienced Marketing and Membership Director to join our national trade association. In this role, you will be pivotal in developing and implementing strategic marketing initiatives and driving membership growth. Your expertise will be instrumental in enhancing our brand awareness, expanding our membership base, and ensuring the success of our association. The ideal candidate is a dynamic professional with a proven marketing, membership management, chapter relations, and strategic planning track record.

Responsibilities

Marketing Strategy and Execution

• Develop and execute comprehensive marketing strategies to increase brand awareness, promote all member benefits and events, and attract new members.
• Oversee the development of creative marketing campaigns, including digital marketing, social media, email marketing, and digital advertising, as well as print collateral, and events, to engage existing members and recruit new members.
• Monitor and analyze KPIs to evaluate the effectiveness of marketing and membership initiatives and make data-driven recommendations for continuous improvement.
• Stay abreast of industry trends, competitor activities, and best practices in marketing and membership management, sharing relevant insights and recommendations with the leadership team.
• Oversee user experience, including the association and consumer-facing websites.
• Understands the value of content creation, marketing planning, and automation with AI.

Membership Program Development and Retention

• Facilitate and utilize market research and member feedback to identify industry trends, opportunities, and challenges, and adjust marketing and membership program strategies accordingly.
• Manage the membership lifecycle by implementing effective membership management systems and processes, including acquisition, onboarding, engagement, and retention.
• Develop and implement targeted membership recruitment campaigns to attract professionals, organizations, and stakeholders to join the association.
• Maintain accurate membership databases and generate reports on membership metrics, trends, and growth opportunities for senior management.
• Plan and staff consumer and industry events to showcase the association's value proposition and expand its presence within the industry.
• Foster strong relationships with existing members to provide exceptional customer service, address inquiries and concerns, and identify opportunities for increased engagement.
• Collaborate with internal stakeholders to develop and execute member-focused programs, benefits, and services that align with the needs and interests of the association's diverse membership base.
• Oversee staffing of various volunteer-led committees.

Qualifications

• Bachelor's degree in marketing, business administration, communications, or a related field. Master's degree preferred.
• At least 10 years of experience in marketing and membership management, preferably within a national trade association, including at least 5 years in a marketing director role.
• Strong understanding of marketing principles, digital/social media strategies, and membership acquisition/retention techniques.
• Demonstrated success in developing and implementing comprehensive marketing plans and campaigns that increased brand visibility and membership growth.
• Proficient in utilizing various marketing channels, including social media, email, content, event marketing, and digital advertising.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively communicate with diverse stakeholders.
• Strong analytical and problem-solving abilities, with the capability to gather and interpret data, analyze trends, and make strategic recommendations.
• Exceptional project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Proactive and results-oriented mindset, focusing on delivering measurable outcomes and continuous improvement.
• Knowledge of membership management systems, CRM software, and analytics tools.
• Strong presentation skills
• Clearly understand the challenges and opportunities associated with chapters/components/communities in membership-based organizations.
• Ability to work collaboratively in a team environment and build effective relationships with internal and external stakeholders.
• Develop and monitor the budget for all areas of authority.
• Manage three direct reports.

If you are a strategic thinker passionate about marketing and membership management and thrive in a dynamic and fast-paced environment, we invite you to apply for this role in the Chicagoland area. This is an on-site position with some required travel. This position needs a strong, approachable team leader who is not afraid to roll up their sleeves to get the job done. The salary range for this role is $ 115- 125k annually.

It is an exciting time to join our organization. Our modern headquarters is in Wheeling, Illinois, and represents the professionalism and sophistication of our industry. Staff enjoy comfortable and clean offices, generous paid time off, paid holidays, a 401(K) match, medical, dental, and life insurance benefits.

To be considered, provide a cover letter, writing sample, and resume. No agencies or calls, please.

About National Association of the Remodeling Industry

The National Association of the Remodeling Industry is the only national association dedicated solely to the remodeling industry. NARI equips remodelers nationwide with resources to succeed and build trust with consumers for Remodeling Done Right.

Connections working at National Association of the Remodeling Industry