Job Summary/General Purpose of Job: Implement and manage membership strategic direction and marketing plan for all Section of Labor and Employment Law offerings. This includes, but is not limited to membership development, programs, products, identifying suitable target audiences and establishing effective marketing efforts; and oversight, development and integration of the entity’s website as a membership and marketing strategy. A core part of a team responsible for engaging, retaining and growing social media followers. With the end goal being to convert followers into leads, members, and active fans and promoters of the ABA.